NewBridge Group Advises on the Successful Sale of Weinstein Mortuary to Rollings Funeral Service

HARTFORD, CT – OCTOBER, 2020 The NewBridge Group is pleased to announce the successful acquisition of Weinstein Mortuary, by our client, Rollings Funeral Service. The business, operated by cousins, Morton (Mort) and Michael Weinstein, has been well established in the Hartford community for 80 years.

Greg Rollings, President & CEO of Rollings Funeral Service, commented “For eight decades, Weinstein Mortuary has proudly served Connecticut by providing guidance, understanding, and compassion when the community experienced a death.  We’re excited to be teaming up and look forward to the next chapter of our partnership.”  Rollings also added that this marks his first partnership in Connecticut.  In addition, this is Rollings first acquisition of a Jewish funeral home. 

Speaking with Mort, it was succession planning that brought him and Michael to Rollings Funeral Service.  In 1940, Herman Weinstein established the funeral home in Hartford and was joined by his brother, Paul, after WWII.  They were then later joined by their respective sons, Mort and Michael.  However, with none of Mort nor Michael’s children interested in entering the funeral business, they knew they needed to find the right fit to continue their legacy and maintain continuity for their community.  “Since Greg and Debbie Rollings shared the same principles as us and being family owned, we were comfortable joining Rollings,” said Mort.  He also noted that partnering with Rollings will mean nothing is going to change.  Greg wants to fit into their community instead of wanting Weinstein Mortuary to fit into Rollings Funeral Service.

Mort and Michael will continue to be a part of the business for the foreseeable future and will be joined by Zachary Zimmerman.

Rollings continues to seek partnerships with both traditional Christian funeral homes, as well as Jewish funeral homes moving forward.